Firefly Cafe
Phone: 540-450-8544
Address: 3035 Valley Ave. #101
Winchester, VA 22601

Staff Bios

Darren L. Ward

Darren Ward has been dedicated and has committed many years of service to the hospitality and recreational industry. He has been involved in the industry for over 30 years and is still challenged with opportunities that create new hospitality experiences for the community of Winchester. For the past eighteen years, Darren has worked in the private club industry where he has managed many different levels of customer service and recreational facilities. This opportunity allowed Darren to gain much strength in understanding the need to create unique dining experiences and the importance of an eye for detail.

Darren is very passionate about the hospitality industry and has spent many hours of his time volunteering for non-profit organizations that use food and beverage venues and events to increase their fundraising goals in the community. In 1993, he was awarded “Volunteer of the Year” by the March of Dimes organization for his years of commitment for providing the community with support and leadership for the annual Walk of America fundraising events held in Winchester.

One of Darren’s greatest accomplishments is his privilege to be a father of a son with a disability. This privilege has gained him an understanding of the importance of reaching out to others and knowing that there are no greater needs than those with disabilities. He continues to support the community’s Special Olympics sports and programs by opening doors to expand the sports being offered as well as facilities to support the athletes. Darren is very excited about sharing his years of hospitality, life experiences and education with the new NW Works enterprise, Firefly Cafe and Bakery. He is most excited about working to support the individuals with disabilities to help them achieve their greatest potential.

Darren holds a B.S. degree in Business Administration with a concentration in Accounting from AIU. In addition, he holds a Specialized Equivalent in Hospitality & Recreational/Private Club Management.

Darren is married and has one son.


Keli Shields

Keli Shields, a native of Front Royal, graduated from Mountain State University with a Bachelor’s Degree in Culinary Arts. Keli has over 10 years of food industry experience including working for several catering companies, being a Barista at Daily Grind, a line cook at the Griffin Tavern, the Pastry Chef at eM and is now excited to be with Firefly Café & Bakery. Keli has also worked for the past 8 years as a Challenge Course Facilitator for the 4-H Educational Center in Front Royal.

Keli is married and has one dog.



  • Hours of Operation

    Monday - Friday 7:00 AM - 6:00 PM
    Saturday 8:00 AM - 4:00 PM
    Sunday 8:00 AM - 2:00 PM

  • Directions